THE LIA JOURNAL

Founder's NotesWednesday, October 21, 2026

The First Entry

No. 001Grandma Lucy Builds a Tech Company

By Lucy Grace | Founder, LIAOct. 21, 2026 · 4 min read

There was this Disney Channel commercial when I was a kid about how one person could make a difference. I think it had something to do with saving trees. Anyway, the message was that you needed one to get to 100.

For some reason, I took that very literally.

If something goes from zero to one, something happened. And now I want to know what.

If it goes from one to ten, I want to know what changed.

And if it stops at ten, I want to figure out why.

I think I’ve been doing that my entire life.

I don’t mean to bring my childhood into it right away, but stay with me.

I was a homeschooled Mormon girl living in South Jersey, running around with six siblings in a 1,100-square-foot home.

My mom lived the typical traditional lifestyle: get married, have kids, stay at home, and homeschool. I genuinely still don’t know how she managed not to rip her head off.

My dad had the traditional lifestyle of what I assume felt like, “Oh shit, I have eight extra mouths to feed.”

So he worked. And worked. And guess what? Worked.

And I got to watch.

He was building an IT company, MacSERV. I understand it a lot better now, but as a kid? I saw someone working hard to give his family the life they wanted, and loving what he was doing.

Fast forward to now.

I am writing a blog post on a software’s website. What a life.

I have always known I wanted to build something big.

I had my first business when I was 8. Lucy’s Crafting. I even designed my logo with Adobe. I made some killer bracelets, too.

Kids at church did call me Grandma Lucy when I wanted to teach everyone how to crochet, but it’s their loss. Crocheting is still cool.

After that, I was off.

Survival Bracelets with little knives and fire starter kits tied in, Glow-in-the-dark highlighter for makeup, which, actually, one of my childhood friends still uses the one I named after her!

I started my YouTube channel at around 12 to give “the advice I wish I had when I was younger”….????

Food blog at 13, this is the best cake I’ve ever made btw.

Tyra Banks followed me at 14 for a joke that would not be socially acceptable now.

Started a cookie delivery service in college… all while working up to three jobs at a time so I could “get rich.”

And here I am now.

Somewhere along the way, I ended up on the Today Show, designed a billboard in Times Square, found myself in South Park (yes, South Park), and started my own marketing agency.

One of the main reasons I went through many 9-5 jobs is because I couldn’t understand how management was completely unaware of boots-on-the-ground stats. I thought working directly with business owners would solve that problem. I was wrong.

One of my first clients was frustrated because his videos weren’t going viral. Meanwhile, I was watching each video get more views than the last. He was looking for the big moment. I was looking at the pattern. And I couldn’t understand why he couldn’t see what I was seeing.

I think that’s when I started realizing how differently people can look at the exact same information.

Not exactly the career path I imagined when I was making bracelets in my childhood bedroom.

And now? Apparently, I’m a business doctor.

Which, honestly, might be my favorite title yet.

Discovering that I love creating and making people’s lives easier through those creations.

That + watching my dad build a tech company?

M.D. Lucy Grace, Business Doctor.

I’m still testing the name out, but it sounds pretty badass in my opinion.

How do you pick a title when you don’t fit in one?

You create your own.

I’m really excited to start sharing what I’ve been building. I’m excited for the community of people that are going to come together from this. The events, the connections, the growth.

If you’re reading this: hi.

I’m excited to meet you.

Lucy Grace
Founder, LIA

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